Different types of video advertising

Are you a small business looking to expand your marketing strategy? Video advertising could be just what you need to engage with your audience and build brand awareness. Here are some different types of video advertising that small businesses can use:

• Explainer videos: A great way to introduce yourself and your brand to potential customers. Recent research suggests that 62% of businesses have developed their own variety of explainer video, making them a critical asset for small businesses introducing their brand to the world. [1]

• Product demo videos: These videos allow you to showcase your product in action and demonstrate its unique features and benefits.

• Customer testimonial videos: Hearing from satisfied customers can be a powerful marketing tool. Use video to showcase your happy customers and their experiences with your product or service.

• Educational videos: Teach your audience something new by creating educational videos. These can be a great way to establish yourself as an authority in your industry and provide value to your audience. [3]

• Behind-the-scenes videos: Give your audience a glimpse into your company culture by creating behind-the-scenes videos. This can be a fun way to showcase your team and provide a more personal touch to your brand.

• Live videos: Engage with your audience in real-time by using live videos. These can be a great way to promote events, announce new products, or provide updates to your audience.

By incorporating video advertising into your marketing strategy, you can better engage with your audience, build brand awareness, and establish yourself as a thought leader in your industry.